T1 Partnership
Marketing was
founded to
complement
TrojanOne's
expertise in
building brands
and forging strong,
valued partnerships.
In partnership with TrojanOne president Mark Harrison, Greg Wood is managing director of T1 Partnership Marketing. Together with 40+ years of sponsorship experience, they deliver innovative strategies for clients seeking to reach their primary target groups through meaningful sports entertainment marketing and naming rights opportunities.
Previously a longtime member of Tennis Canada’s senior management team, Wood served as vice president, corporate partnerships.
Wood oversaw all commercial aspects of two of Canada’s largest international sporting properties –
the Rogers Cup events in Toronto and Montreal, where he headed up securing naming rights to both major event venues
in the Rexall Centre in Toronto and the Uniprix Stadium in Montreal. Having almost tripled sponsorship revenue over five years,
Wood’s leadership was highlighted by the acquisition of National Bank as Presenting Sponsor, the renewal of Rogers as Title Sponsor,
50+ new Major Partners, and the groundbreaking Everyday Champions partnership with Dairy Farmers of Canada — the largest grassroots plan in Canadian tennis history.
Representing blue chip sports and entertainment properties,
including the Canadian Paralympic Committee, ParticipACTION, and the Canadian School Sports Federation, T1P offers strategic partnerships for dynamic, engaged brands.
Greg Wood
Managing Director
T1 Partnership Marketing
10 Alcorn Ave, Suite 101, Toronto, ON M4V 3A9
T: (416) 355-2669
E: greg.wood@t1partnershipmarketing.com
W: t1partnershipmarketing.com